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lemon loves lime project

In my junior year of university, I took a visual communication class that focused on designing marketing materials including logos, advertisements, and magazines. In this project, I created a rebrand centered on a new logo  for a children's boutique in Florida called Lemon Loves Lime. 

Process Book

This slideshow is a digital version of a booklet I designed that outlines my process of redesigning the logo for the brand.

Schersand_ProcessBookfinal.png

Branding Materials

Once the new logo design was finalized, I created mockups of various branding materials including letterhead, an envelope, bags, tags, stickers, and more!

LemonLovesLimeLetterheadFinalPrint.png

Letterhead

Envelope

Business Card

Stickers

Shopping Bag

Clothes Tags

Store Signage

Kids T-Shirt

Tote Bags

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